DESCRIPTION OF THE PROJECT:
This survey was part of an overall comparative survey implemented across six Central Asian countries. The purpose of the project was to study the causes of smoking habits among adults in Central Asia from a culturally comparative perspective. The client was particularly interested in understanding smoking behaviours amongst population groups involved in occupations that emphasize smoking prohibition. Respondents worked in industries including advertising, marketing, production and the sale of tobacco products, medicine and health, legislative authorities, PR, journalism and mass media (television, radio, press).
A smoking knowledge, attitudes and practices (KAP) questionnaire was administered to respondents and the results focused on the association between the KAP score and gender, nationality, family income, family or peer smoking behavior, and level of education (with regards to smoking and its hazards). The survey distinguished itself from other similar surveys by comparing the cultural differences in acceptance and disapproval of smoking, particularly between men and women.
DESCRIPTION OF THE SERVICES PROVIDED:
- A cross-sectional study was carried out, using a structured questionnaire on 1,000 adults in Ulaanbaatar on their knowledge, attitude, and practice (KAP) on smoking;
- 100% visual and logic verification of the questionnaires were performed and at least 25% of questionnaire’s batch for each interviewer was checked; and the confirmation was done by phone and in some cases by visiting the address;
- Primary data collected from quantitative surveys was fed into Excel spreadsheets, while open-ended questionnaire results were codified and the overall processing was carried out using SPSS 17.0 software after thorough checks for technical and logical errors; and
The inception report, technical and final reports of the evaluation research were submitted to the client.
World Vision Mongolia (WVM)
Zoological Society of London