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SME and Women-owned SME Market Research Survey

Start date:
2014-05
Completion date:
2014-07
Client:
The International Finance Corporation
Location:
Type:

DESCRIPTION OF THE PROJECT:     

The aim of the SME and women-owned SME market research survey was to provide insights into gender implications on provisioning SME banking services in Mongolia by capturing the qualitative and quantitative data on both male and female-owned SMEs.

The analysis incorporating the review of the business environment and obstacles associated with business operations, existing supply by financial products and services from gender perspective as well as current demand for those will help inform IFC about gender considerations have been taken in account for implementation of its WIN and SME Banking programs in Mongolia.

DESCRIPTION OF THE SERVICES PROVIDED:     

  • 10 FGDs with entrepreneurs were organized and conducted in Ulaanbaatar and Darkhan cities.
  • Simultaneous translations were provided during the FGD sessions,
  • Interviews with near 50 stakeholders were organized and conducted in cooperation with Frankfurt School experts, simultaneous translations were provided during the interviews.
  • Also IRIM has conducted pre-data collection tracking and contacting with the respondents/ entrepreneurs.
  • Field researchers were trained in tools and methodology on the market research and basic concepts of SME-Banking.
  • Field data collection process was performed in Ulaanbaatar, Erdenet and Darkhan cities covering 240 entrepreneurs.

Raw data and codebook were submitted to the Frankfurt school.

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