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Gender sensitive Journalism Phase 1: Project’s goal was to evaluate gender sensitivity of Mongolian mass media, to raise awareness among journalists, to change their traditional attitude and behavior regarding gender inequality. Under the goal of the project we designed indicators for monitoring and evaluation on mass media gender sensitivity, organized advocacy including, TV program agendas and meetings, developed report, and managed overall project activities. The project was divided into 2 main phases of which first phase implemented from Oct2009 to Dec 2009, and second phase was implemented from Sep 2010 to Dec 2010.

Gender sensitive Journalism Phase 2:  The aim of the project is to build capacity of journalists and mass media organizations in Mongolia to promote gender equality in Mongolia. In order to reach this goal the following objectives were set:

In order to reach this goal the following objectives were set:

  • To document how gender roles and issues are prospected/reflected in mass media in Mongolia;
  • To examine legal framework relevant to the issue;
  • To identify factors leading to gender sensitivity or insensitivity in journalism;
  • To develop guidelines/manuals for journalists in working ethically by respecting gender equality and on how to be gender sensitivity when preparing programs and articles based on survey findings; and
  • To organize dissemination workshops including participants from mass media, government and non-government organizations that conduct activities on gender equality.

The project combined both research and advocacy components. In this regard, three sequenced TV programs (each one hour long) were broadcast through C1 and MNB TV channels.


  1. During the first phase of the survey, gender analysis was conducted on the current media content being broadcasted on TV and published in newspapers, magazines and websites. Data analysis covered 252 hours of program from 3 TV channels, 252 issues of 3 newspapers, 6 issues of 3 magazines and 3 website’s content published over 14 days.
  2. Based on the results from the survey, a 45-minute program was developed and broadcasted on the Mongolian National Broadcasting Company’s Channel, and another 40-minute program was developed and broadcasted on C-1 channel.
  3. During the second phase of the survey, current international development level and trends of gender sensitivity in mass media was studied and the “Criteria for gender sensitivity in media” was developed based on previous domestic studies on gender, and inputs from women’s right experts and media professionals.

During the project, a two-stage forum was organized with experts from gender and media studies. As a result, “Criteria for gender sensitivity in media: Television” handbook and research report were developed

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